Etihad Guest, the loyalty programme of Etihad Airways, and Air Miles Middle East, a loyalty and travel consolidator, have entered into a new reward initiative which enable Air Miles Middle East members to exchange Air Miles into Etihad Guest Miles.

When applying for Etihad Guest Miles transfer, Air Miles Middle East members will exchange up to nine Air Miles for one Etihad Guest Mile which can be redeemed for Etihad Airways flights, upgrades or even hotel bookings and holiday packages.

Etihad’s Reward Shop showcases a range of over 3,000 leading brands in electronics, fashion and gifts, all of which can also be redeemed.

With a strong commitment to create a personalised travel experience for Etihad Guest members, Silver, Gold and Platinum Guests can also enjoy up to 75% discount when pre-selecting Standard Economy Seats and Economy Space Seats.