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  • Chidozie Uzoezie

Emirates Reinvents Inflight Retail Offering with EmiratesRED


Emirates has reinvented its inflight retail offering by launching EmiratesRED. The new collection offers customers on board not only a wide selection of duty and tax free products, but also the ability to purchase unique experiences in Dubai and beyond, as well as products from Emirates Official Store.

The revamped offering has been welcomed by customers as the airline has seen a 23% increase in sales since its launch a month ago.

EmiratesRED TV

In what is considered a first for the airline industry, Emirates has also introduced a dedicated shopping channel on its award-winning inflight entertainment system, ice, called EmiratesRED TV.

The shopping channel, hosted by Andi Peters, introduces some of the experts behind the products available to purchase on board. This includes interviews with Roja Dove, founder and creator of Roja Parfums; Julien Levy, co-founder of Dr. Levy Switzerland; and David Crisp, CEO of Boadicea the Victorious.

The EmiratesRED catalogue – RED stands for Retail, Experiences & Dubai - was launched on October 1st and is packed with over 150 products at attractive prices, and features some of the world’s most desirable brands and the latest must-haves.

The revamped catalogue also offers unique and hard-to-find products, rivalling some of the most exclusive department stores worldwide. This includes brands exclusive to Emirates airline, such as scents from Boadicea the Victorious and premium skincare brand, Sea Buck Switzerland.

EmiratesRED’s new offering saw revenue in the first month increase 23%, while average sales per customer rose by 10%. One of the most popular products sold on board are the Apple Airpods and EmiratesRED now also offers Apple’s newly launched- Powerbeats Pro.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
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