High Fashion: KLM Launches Jet Legs on Instagram
Starting 28 October, 2019, fans of KLM Royal Dutch Airlines can travel comfortably and in style with the limited edition Jet Legs tracksuit trousers.
When KLM introduced Jet Legs, it commissioned a study to see what 1,100 Dutch, German, British, and Norwegian passengers prefer to wear when travelling.
More than half (54%) put comfort first when they fly – whether on holiday or for business trips. However, they did not consider tracksuit trousers to be appropriate travel wear.
Nearly 50% of the respondents did not find the idea of travelling in sportswear attractive. But if tracksuit trousers could be turned into a fashion statement, 44% would be willing to wear them.
KLM has been a pioneer in social media services and campaigns since 2009. It offers customers support 24/7 on WhatsApp, Facebook Messenger, Twitter, WeChat and KakaoTalk in Dutch, English, German, Spanish, Portuguese, Italian, French, Chinese, Japanese, and Korean.
KLM was the world’s first airline to offer its customers flight documents and status updates via WhatsApp, Messenger, and Twitter. It was also the first western airline to use the Chinese social media channel WeChat.
Jet Legs are available through KLM’s Instagram Channel and web shop.