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  • Chidozie Uzoezie

High Fashion: KLM Launches Jet Legs on Instagram

Starting 28 October, 2019, fans of KLM Royal Dutch Airlines can travel comfortably and in style with the limited edition Jet Legs tracksuit trousers.

When KLM introduced Jet Legs, it commissioned a study to see what 1,100 Dutch, German, British, and Norwegian passengers prefer to wear when travelling.

More than half (54%) put comfort first when they fly – whether on holiday or for business trips. However, they did not consider tracksuit trousers to be appropriate travel wear.

Nearly 50% of the respondents did not find the idea of travelling in sportswear attractive. But if tracksuit trousers could be turned into a fashion statement, 44% would be willing to wear them.

KLM has been a pioneer in social media services and campaigns since 2009. It offers customers support 24/7 on WhatsApp, Facebook Messenger, Twitter, WeChat and KakaoTalk in Dutch, English, German, Spanish, Portuguese, Italian, French, Chinese, Japanese, and Korean.

KLM was the world’s first airline to offer its customers flight documents and status updates via WhatsApp, Messenger, and Twitter. It was also the first western airline to use the Chinese social media channel WeChat.

Jet Legs are available through KLM’s Instagram Channel and web shop.

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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


Dec 04, 2022