- Chidozie Uzoezie
Four Points by Sheraton Marks Growth with Love of Beer
Four Points by Sheraton is celebrating its rapid international growth by taking its love of craft beer one pint further.
Happening now through November, a series of pop-up biergarten-themed events at Four Points properties around the world will feature its signature Best Brews program offering craft beers from different regions.
The first pour will be served at the Four Points by Sheraton Suzhou in China – followed by subsequent pop-up events in cities across North America, Europe, Asia-Pacific, Africa and Latin America – concluding with the final pour at the Four Points by Sheraton Puebla in Mexico.
The Four Points Around the World series showcases Four Points’ impressive growth in new and existing global markets, while highlighting the brand’s signature Best Brews program which offers two local craft beers on tap at each property globally.
With more than 280 hotels currently open, Four Points has over 120 hotels in the pipeline, fueling growth around the globe. The brand is scheduled to open more than 30 properties in 2019, with 50% of this growth in international markets, half of which are expected to open in the Asia-Pacific region.
Four Points is second in total number of open properties outside North America amongst Marriott’s select service brands, and is currently the fourth largest brand outside North America in the entire Marriott International portfolio.
Best Brews is a guest experience enjoyed at Four Points hotels worldwide, offering a taste of authentic, local flavor and culture through craft beer which has been chosen based on taste, popularity, quality and proximity to each property.
While oceans, borders and languages can distance us, sharing a beer is a universal connector. The Four Points Around the World pop-up events will celebrate this connection by rotating select craft beer offerings from various countries and regions.
Brews from the United States, Canada, Asia, Europe, Latin America, and Africa will offer a taste of Four Points’ growing portfolio, while highlighting the unique brewing styles and local flavors from different cultures.