• Chidozie Uzoezie

Inaugural MICE Show Asia 2019 to Win Hearts of MICE Buyers

The inaugural MICE Show Asia, taking place alongside ITB Asia 2019 in Singapore between 16 - 18 October, will have as its theme ‘Winning the Hearts of MICE Buyers.’

Across three days, more than 30 speakers from Convention and Visitor Bureaus (CVB), MICE buyer organisations, MICE tech companies and start-ups, will discuss topics ranging from events organisation and management, technological applications to trends forecasting and challenging conventional practices.

As a highly competitive industry, the long-term success of MICE players remains contingent on their ability to understand and anticipate their customers’ needs. To explore this notion, MICE Show Asia 2019’s featured panel discussion will see industry experts challenge and provide new perspectives on archetypal approaches to the MICE buyer-seller paradigm.

Aptly titled, ‘Unconventional thinking: Winning the hearts of MICE buyers,’ the panel will include top management leaders from Chiba Convention Bureau, Elias Events, Mix – Asia’s Creative Meetings Magazine, Thailand Convention & Exhibition Bureau (TCEB) and The Project Office of the Moscow City Tourism Committee.

MICE Show Asia 2019 will feature a diverse programme of key presentations and discussions touching on ground-breaking developments and opportunities that are shaping the industry such as sustainability and the role of social media for event marketing.

The show will see top buyers’ partners and MICE industry players, such as Advantage Meetings & Events, BestCities Global Alliance, HelmsBriscoe and K.I.T. Group GmbH, come together to speak and share their expertise.

MICE Show Asia will share the Sands Expo and Convention Centre at the Marina Bay Sands Singapore with ITB Asia 2019. For more information on MICE Show Asia 2019, visit

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