IHG to Open World's Largest Voco Brand in Saudi Arabia
IHG (InterContinental Hotels Group), is expanding its footprint in the world and Saudi Arabia in particular, with the signing of voco Makkah in partnership with Maad International.
The property will be the largest voco notel brand in the world, when operational in early 2020, and it will cater to the growing number of religious tourists in Saudi Arabia.
The 4,200-room new hotel will take IHG’s portfolio in the Saudi Arabia to over 19,500 rooms, solidifying IHG’s position as one of the largest hospitality players in the country.
Voco Makkah will occupy a premium location within the Maad Hospitality Towers Development, a mega mixed-used development that includes restaurants, lounge areas, event halls and prayer halls.
Situated in one of the most sought-after locations in the Holy City, the new hotel is within walking distance of Masjid Al Haram, and it will provide an ideal base for pilgrims along with an exceptional guest experience including over 20,000 sqm of dining and meeting facilities.
Voco, IHG’s upscale brand combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.
The brand allows guests to enjoy an upscale experience with the freshness of a unique, independent hotel under a name they can trust.