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Brand Transformation: Sheraton Hotels Unveils New Logo


Marriott International has continued the brand transformation efforts of its most global brand, Sheraton Hotels, as it reveals Portland Sheraton at Sable Oaks as the first property in the world to display the new Sheraton logo for the first time in more than 40 years.

The legacy South Portland, Maine property, formerly the Portland Marriott at Sable Oaks, will now become a part of the Sheraton brand portfolio as the newly rebranded Portland Sheraton at Sable Oaks.

The new logo is currently on display and the hotel will officially celebrate its reopening as the Portland Sheraton at Sable Oaks.

The new logo will also soon appear at properties globally including the Sheraton Buganvilias Resort & Convention Center (Puerto Vallarta, Mexico), Sheraton Dubai Creek Hotel & Towers and Sheraton Shanghai Fengxian.

Sheraton Hotels & Resorts, part of Marriott, makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world.

#HospitalityandTourism #Marriott

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