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100th Anniversary: KLM Launches 'Fly Responsibly' Initiative


KLM Royal Dutch Airlines on 29 June 2019, marked the 100th day before its 100th anniversary on 7 October this year with a festive event at Amsterdam Airport Schiphol, where it announced its intention to join hands for the future aviation.

In an open letter, widely published, KLM invited all industry stakeholders to join hands in pursuit of a more sustainable future for aviation, under the banner “Fly Responsibly”.

On 7 October, KLM will become the world’s first airline still operating under its original name to mark its 100th anniversary. KLM achieved this a milestone because of commitment, accepting challenges, connecting with partners and innovation.

This special moment 100 days before KLM 100th anniversary was planned to coincide with the arrival of KLM’s first Boeing 787-10 Dreamliner.

KLM already has 13 Boeing 787-9s in operation. It's now adding Boeing 787-10s, growing to a total of 28 Boeing 787s. The fleet renewal will help KLM achieve ambitious sustainability targets.

For more information about KLM’s Fly Responsibly initiative, please click here. And for more information and inspiration please visit the KLM100-site.

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