MICE Expansion: Bench Events Acquires Adria Hotel Forum
Bench Events has acquired southeast Europe’s leading hotel investment conference, Adria Hotel Forum, as it expands its global presence as a trusted organiser of hospitality investment forums and business events. Having co-founded the globally renowned International Hotel Investment Forum (IHIF) in Berlin, Bench Events chairman, Jonathan Worsley, has continued to develop and deliver some of the most impactful hospitality investment and aviation conferences globally.
The events organized by Bench events include the Africa Hotel Investment Forum, the Arabian Hotel Investment Conference, the Global Restaurant Investment Forum and AviaDev. Adria Hotel Forum (AHF), which was founded in 2013, has encouraged the development of the hotel industry in the southeast Europe region.
The event sees key hotel investment decision makers gather yearly to discuss the latest investment trends and projects while exchanging sustainable ideas to foster the development of the industry.