Turkish Airlines has emerged as one of the world's leading independent organizations in brand valuation and strategy consulting. This was made known by Brand Finance during the 2019 result announcement evaluation.

According to the results, Turkish Airlines was declared as the most valuable brand of Turkey in all sectors. The national flag carrier, who repeatedly assumed this title before, reinforces its leading position in Turkey with recent results.

Brand Finance, which evaluates thousands of brands on a global scale through the researches centred on finance and marketing variables, annually announces its ranking results, which are shaped according to the brand power and value criteria to the attention of world public opinion and sectors every year since 1996.