Air Italy has reveal the new look and feel for its revamped frequent flier loyalty programme along with its new name, @MyAirItalyClub.

The new moniker – @MyAirItalyClub – reflects two key elements, maximum synergy with the new airline brand, and the digital nature of the club’s positioning.

All regulations, characteristics and benefits of the previous loyalty programme – and, above all, the same AVIOS currency, as well as the same accumulation and redemption mechanisms of AVIOS – will still be in place.

Additionally, all those who are already registered will, from today, with the new programme in effect, simply see their AVIOS accumulated so far shown as a Welcome Bonus.

The programme levels and cards have also undergone an overhaul, with main tiers now being available, starting from @MyAirItalyClub WHITE, rising through @MyAirItalyClub SILVER to @MyAirItalyClub GOLD. In addition, there is @MyAirItalyClub CORPORATE, dedicated to the business segment and company users.

The services provided for @MyAirItalyClub SILVER members include reserved check-in desks, the use of Fast Track to allow rapid access to security checks, priority boarding and free pre-assignment of standard seats.

To launch the loyalty programme, members will benefit from an important promotion on Air Italy's routes to North America, with double Avios being offered for those flying to Los Angeles, San Francisco or Toronto.

To find out details and to take advantage of promotions, simply visit www.airitaly.com, use the Air Italy App, or contact the Call Center +39 0789 52682 or your travel agent.

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