IHG has revealed its new all-suites brand, Atwell Suites. The new upper-midscale hotel brand will target an estimated $18 billion industry segment with strong guest and owner demand.

The Atwell Suites brand builds on IHG’s heritage of pioneering new growth opportunities for hotel owners and operators that better serve travelers.

Through this strategy, IHG has successfully cultivated a dynamic portfolio of midscale and upper-midscale brands across the mainstream category including Holiday Inn Express, avid hotels, Staybridge Suites and Candlewood Suites.

The Atwell Suites brand is a strong complement to IHG’s established brands, with an average daily rate within the upper-midscale price point.

The brand will be known for making guest stays more comfortable and memorable through thoughtfully designed and flexible spaces that enable easier transition between work and rest.

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