British Airways, in collaboration with GoodBox, has introduced an innovative digital solution for customers to donate to Flying Start, the airline’s global charity partnership with Comic Relief.

The airline has launched 6 contactless donation stations in its lounges at Heathrow and Gatwick. If just 1% of the 14,000 customers who use the lounges every day donated £10, an additional half a million pounds would be raised every year for Flying Start.

Last year British Airways thanked its colleagues and customers for raising £20 million for Flying Start since the partnership began in 2010.

The airline hopes customers will use the tap and go system to donate even more money to Flying Start, which aims to help change the lives of vulnerable and disadvantaged people.

Cashless giving is one of the many ways British Airways is implementing innovative digital solutions at the airport to improve the customer journey.