The African Travel and Tourism Association (ATTA) has announced a new partnership with Kenya Airways to promote tourism to the African continent.

The new partnership will see Kenya Airways as Atta’s Airline Sponsor until February 2021 as well as lead Atta to a deeper collaboration with the east African airline.

Working with Atta as a partner, Kenya Airways will continue to connect Africa to the World and the World to Africa via its hub in Nairobi.

Kenya Airways’ recent introduction of the New York, Rome and Geneva routes shows how the airline is connecting the world to Africa, a mission it shares with Atta.

With Kenya Airways network across Africa and adding New York last October, as well as Rome and Geneva coming on line in June 2019, it is increasing its footprint across Europe and US.

The African Travel & Tourism Association promotes tourism to Africa from all corners of the world while representing buyers and suppliers of tourism product in 22 African countries.

With over 600 members, Atta acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.

Kenya Airways is a leading African airline flying to 51 destinations worldwide, 42 of which are in Africa. It has a modern fleet with 32 aircraft including its flagship Boeing 787 aircraft.