For the second consecutive year, Emirates Skywards, the loyalty programme of Emirates and flydubai, was presented with the accolade for ‘Excellence in Management’ at the Loyalty Awards 2019 dinner held in Paris on 19 February 2019.

In 2018, Emirates Skywards was recognised for its use of data science to optimise member engagement through relevant and timely offers.

This year Skywards earned top honours for introducing its industry-first, dynamic flight upgrade and Cash+Miles promotions for members who log in and book their flights on emirates.com.

The offers which are easy to access and positioned visibly during the booking experience, are driven by over 150 parameters linked to the member’s loyalty status and flight selection.

Emirates Skywards currently has over 23 million members. In the last 12 months, the programme has significantly broadened its value proposition to members by offering more opportunities to earn Miles as well as more avenues to utilise Miles.

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