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  • Chidozie Uzoezie

Bringing Back the Magic: British Airways Launches BAMagic100


As part of its corporate social responsibility, British Airways is set to mark its centenary year with 100 acts of kindness as the BA Magic campaign makes a return as #BAMagic100.

The campaign, which was launched in 2017, saw the airline arranging surprise proposals, reuniting loved ones, arranging money-can’t-buy experiences and creating holidays of a lifetime.

The BA Magic series, which can be viewed here, has generated over six million views on social media.

During the initial campaign British Airways stepped in to help a deserving customer, Joe Dowd, on a milestone journey from Heathrow to Dublin in September 2017.

Though not a long journey, it was an important one for 47-year old Brentford-based Joe as it was his first flight since he suffered a life-changing brain injury in 2014.

People can share their stories on Facebook, Twitter or Instagram using #BAMagic100 hashtag.

#CSR #BritishAirways

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