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  • Chidozie Uzoezie

Bringing Back the Magic: British Airways Launches BAMagic100


As part of its corporate social responsibility, British Airways is set to mark its centenary year with 100 acts of kindness as the BA Magic campaign makes a return as #BAMagic100.

The campaign, which was launched in 2017, saw the airline arranging surprise proposals, reuniting loved ones, arranging money-can’t-buy experiences and creating holidays of a lifetime.

The BA Magic series, which can be viewed here, has generated over six million views on social media.

During the initial campaign British Airways stepped in to help a deserving customer, Joe Dowd, on a milestone journey from Heathrow to Dublin in September 2017.

Though not a long journey, it was an important one for 47-year old Brentford-based Joe as it was his first flight since he suffered a life-changing brain injury in 2014.

People can share their stories on Facebook, Twitter or Instagram using #BAMagic100 hashtag.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
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