Emirates has introduced an innovative new function on its app to allow passengers to create bespoke playlists ahead of their flight and sync it to their seats once on board.

Customers can plan their trip more effectively, and maximise their onboard experience by using the Emirates app to browse the expansive entertainment catalogue at any time.

ice, Emirates’ inflight entertainment has reached a new milestone of over 4,000 channels of on-demand entertainment. The catalogue includes over 1,000 movies, television box sets, tens of thousands of music tracks, podcasts and games.

The syncing capability is currently available on over 100 Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft in the coming months.

ice also features varied content such as Emirates’ own Food and Wine Channels giving customers a behind-the-scenes look at how it creates its onboard menus.

Emirates offers entertainment in 44 languages and each month over 100 movies are added to the system. The Emirates app is free to download on iOS or Android devices.

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