Marriott Launches New Brand Identity For Loyalty Program
Marriott has unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
The new Marriott Bonvoy will launch on February 13 when the logo and branding begins rolling out across all consumer touch-points. Beginning on February 13, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points. Marriott had on August 18, 2018, launched one loyalty program with unified benefits under its three legacy loyalty brands — Marriott Rewards, The Ritz-Carlton Rewards and SPG.
On February 13, the combined program will complete its integration under one name, Marriott Bonvoy. With Marriott Bonvoy, members will have access to Marriott’s portfolio of brands including the largest collection of lifestyle and luxury properties.