Emirates has brought back the popular 'My Emirates Pass' which allows its passengers to take advantage of fantastic discounts and benefits in over 500 locations across the UAE.

Emirates’ customers now have more reasons to start off the New Year and explore Dubai’s many attractions.

Passengers travelling to and through Dubai from January 1 until March 31 2019 can benefit from My Emirates Pass privileges across participating retail and leisure outlets simply by presenting their boarding pass and a valid form of identification.

Customers can take advantage of special offers across retail outlets and various leisure activities, including up to 30% discount on spa treatments, up to 50% off on outdoor activities, up to 50% discount on fine dining, and up to 30% off on popular shopping outlet stores.

My Emirates Pass turns Emirates boarding pass into an exclusive membership package, allowing customers to take advantage of fantastic discounts and benefits in over 500 locations in the UAE.

Interested customers can explore the many offerings available under My Emirates Pass in UAE by visiting emirates.com/myemiratespass.

Emirates connects passengers to more than 150 destinations, in 85 countries, across 6 continents via a seamless stopover in Dubai.

Passengers travelling in all classes can enjoy up to 4,000 entertainment channels on ice, up to 20MB complementary Wi-Fi and regionally inspired cuisine.