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  • Chidozie Uzoezie

Tourism KwaZulu-Natal Storms Botswana to Promote "Do KZN"


Tourism KwaZulu-Natal (TKZN) will be heading to Botswana from November 1-4, at the Game City Mall in Gaborone to promote KZN as a “must visit” destination for visitors, travel agents, tour operators and wedding and event planners. The Tourism Authority has been on an aggressive campaign to promote their domestic tourism campaign “Do KZN” focusing mainly on some landlocked provinces in the country such as Gauteng and the Free State ahead of the upcoming summer season. Tourism KZN will also be taking two emerging tourism entrepreneurs to Botswana - Leisure Holidays and Romaflo Travel – who are part of the Authority’s SMME Development Program who will meet agents and operators (trade) from Botswana with the hope to network and form business linkages. This is also part of the TKZN access to market initiatives which assists new entrants in the tourism sector to build new business networks in other countries to grow their businesses. At the Botswana mall activation, the SMMEs will be selling their KZN packages and promoting their services to clients keen to visit KZN, covering various elements within destination KZN. TKZN is planning an interactive activation where consumers will have a chance to buy special holiday packages to KZN as well as enjoy a unique Virtual Reality exhibition which gives guests a glimpse of what KZN has to offer and what it means to “Do KZN”. The KZN “Travel Guide” app will also be on show. It has become a useful tool that enables travelers and those planning their trips to navigate their way around KZN with ease (it’s free on iStore and Google Play). With South Africa celebrating the centenary of Nelson Mandela’s birth this year, visitors also have the chance to visit some of the iconic tourism attractions which have strong links with the former President including the famous Mandela Capture site at Howick and the Ohlange Institute outside Durban where Mandela cast his first vote. KZN is a worthwhile tourism destination especially with the upcoming summer season. It has a 600km coastline that they can enjoy with plenty of beach activities to be enjoyed by the whole family. Tourism KwaZulu-Natal is responsible for the development, promotion and marketing of tourism into and within the province, both domestically and internationally.

#HospitalityandTourism #Durban

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