Kimpton Fitzroy London, the first hotel from boutique luxury brand, Kimpton Hotels & Restaurants in the UK, has opened its doors in London’s Bloomsbury neighbourhood.

The hotel combines late-Victorian heritage with a modern vibe. The glamour of the building paired with Kimpton's signature service brings a new exclusive hotel offering to London.

Set on Russell Square, Kimpton Fitzroy London features 334 luxurious rooms and suites, a large ballroom, various restaurants and bars, modern meeting rooms and a 24-hour fitness centre.

A true homage to British history and design, the hotel is named after the original architect of the building, Charles Fitzroy Doll, a Titan of British architecture in the Victorian and Edwardian eras.

The hotel's interior features striking, contemporary design by lead designer Tara Bernerd & Partnersthat thoughtfully honours the building’s heritage.

The bedrooms are decorated with Kimpton’s bold and playful edge and include unexpected touches such as unique, contemporary artwork and vibrant floral cushions, featuring a bespoke design by British textile artist Kit Miles.

Kimpton Fitzroy London offers Kimpton’s signature touches including yoga mats, complimentary bikes to explore the city, tea and coffee to fuel up for the day, and welcomes pets to stay for free.

In true Kimpton style, perks take on a local slant and the hotel will host a complimentary champagne hour - a daily social gathering for hotel guests.

Overlooking Bloomsbury's Russell Square and only two minutes' walk from Russell Square tube station, the hotel is located steps away from The British Museum and London’s West End.