- Chidozie Uzoezie
Criton Unveils ‘Industry-First’ Group App For Hospitality
Criton has launched a group app functionality for the hospitality sector, which enables providers with multiple properties to include information on each one within a single app.
UK's Cheval Residences has become the first serviced apartment group to adopt the new technology with eight of its luxury London properties contained within its app.
The new product will be transformative for groups of serviced apartments and hotels as they wrap all guest-facing technology into one unique portal.
Group functionality of the app for multiple properties enable them to showcase the unique personality of each property while reinforcing their brand, increasing direct bookings and driving loyalty from new and repeat guests.
Cheval Residences’ own branded ‘parent’ app contains standalone apps for all its serviced apartments.
Guests at any Cheval property can download the app to find out everything they need to know about the property they are staying in or review information on other locations.
With the new Cheval app, Cheval Residences is not only able to personalise guest experience at its residences, but with Criton, they also have complete control over its content and brand.