- Chidozie Uzoezie
How to Ignite Your Passion for Travel at 2018 WTM London
This year’s WTM London programme is twice as big, with a world of incredible new ideas to set your imagination alight. The organizing team has searched deep and wide to bring together a remarkable programme that spans every talking point from luxury and tech to responsible tourism. 1. Tap into technology-driven travel ideas The new Travel Forward conference uncovers the technologies transforming travel. More than 50 speakers from brands such as Accor, Air France, Eurostar, Expedia and Rail Europe will share tips for success. 2. Creating a killer content brand strategy The Digital Tourism Think Tank is back with three inspiring sessions on how to maximise the potential of content as part of your brand strategy. Discover the latest content trends, which creators are really disrupting the space and how brands are using content to create meaningful engagement. 3. Nation branding in a digital economy: assessing tourism's most dynamic frontier Seasoned travellers and first-time tourists alike are discovering destinations, booking itineraries, and engaging with local economies in entirely new ways. Join us to hear how the tourism industry is adapting to this new reality. 4. Travel advice essentials from ABTA and the FCO ABTA (The Association of British Travel Agents) works with the FCO (Foreign and Commonwealth Office) to provide dependable advice to the travelling public. Get a clear view of everything you need to make your customers aware of both pre and post- booking, and what to do if the advice changes. The BIG travel ideas arrive in London this November. Will you join us? Register for free here
