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  • Chidozie Uzoezie

African Way of Life: Accor Hotels Launches MyChicAfrica

Fashion, art, travel, food, design, adventure, architecture, hi-tech/hi-touch and creativity, Africa is positively brimming with new and undiscovered experiences.

AccorHotels invite guests, travelling nomads and the curious-at-heart to rediscover the continent through a completely new lens – MyChicAfrica – featuring inspiration insights, newfound narratives, and visually arresting content. Following the immensely successful #MyChicAfrica social media campaign, which paired prominent African influencers together to provide an ‘off the beaten track’ look at their locales, AccorHotels in Africa is now ready to venture even further.

MyChicAfrica - a depository of material named after this culturally curated campaign, features a dedicated editorial team providing fresh insights and new travel itineraries for the culturally curious. is a showcase of Africa – a diversity of landscapes and cultural richness, making it one of the most beautiful travel destinations in the world.

This pioneering new approach from AccorHotels aims to make Africa more accessible and open for not only international travellers, but for Africans and the diaspora to rediscover and celebrate fashion, art, dining, modernity, design, adventure in addition to driving social discourse.

The digital eco-system in Africa is undergoing tremendous growth, making this the opportune time for AccorHotels to showcase, catalogue and reveal the continent in a dramatically visual and editorial way through this online media platform - MyChicAfrica. MyChicAfrica is an exciting account of the African way of life through four different areas: Innovation & Creativity, Travel & Experience, Lifestyle & Luxury, Culture & Discovery.

Join #MyChicAfrica community on Facebook (, Instagram ( and Twitter (

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