PaxEx: Etihad Airways Launches New Kits From ACQUA DI PARMA
To further enhance the onboard experience its customers, Etihad Airways has launched a major new partnership with the Italian fragrance brand, ACQUA DI PARMA.
From August, Etihad will introduce exclusive amenity bags and toiletries for customers travelling in The Residence on its Airbus A380s, and on long-haul First Class and Business Class flights.
The iconic brand will also feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi.
In The Residence, guests are provided with bespoke fragrances and toiletries in their own private shower room, including a Colonia amenity kit. Colonia Pura is provided for men and Magnolia Nobile for women.
Yellow, the colour synonymous with the Italian brand, is used for all First Class bags, while Business Class bags are offered in the same yellow, and also in black.
Etihad Airways’ association with ACQUA DI PARMA began in 2014, when the airline started offering the brand’s luxury toiletries in The Residence.
Founded in 1916, ACQUA DI PARMA has worked closely with Etihad Airways to tailor its unique products on the ground as well as in the air, using its signature Colonia in The Residence.