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Marriott International has announced its inaugural participation in Alibaba’s ‘Tmall Super Brand Day’ slated for 28th July 2018, the first hospitality company to do so.
Tmall is Alibaba’s Chinese-language e-commerce platform for brands and retailers, with access to over 500 million annual active consumers across Alibaba’s China retail marketplaces.
Introduced in 2015, the Tmall Super Brand Day is a campaign driven by Tmall which spotlights select brands for Chinese consumers. Each participating brand has a 24-hour period to offer unique experiences, promotions, flash sales and special offers on the Tmall storefront.
To celebrate the Tmall Super Brand Day, Marriott will offer special promotions featuring F&B, hotel packages with local experiences and opportunities to win lucky draw prizes.
Member rates of up to 10% off will also be available at select Asia Pacific properties. Promotion is only valid through 28th July 2018, 2359h and for bookings on Marriott storefront on Fliggy.
Marriott International’s participation in the Tmall Super Brand Day capitalizes on Alibaba’s consumer insights to target the fast-growing segment of sophisticated Chinese consumers.
To experience Marriott International’s Tmall Super Brand Day, visit here.
Marriott International is based in Bethesda, Maryland, USA, and has a portfolio of over 6,500 properties in 30 leading hotel brands spanning 127 countries and territories.
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