PaxEx: Etihad Airways Innovates Upgrade to Live Auction
Etihad Airways has enhanced its upgrade offering to a dynamic live auction which will make it easier for customers to secure a premium seat in a higher cabin class.
Customers will be able to take part in a bidding system where real-time notifications of their bid will be displayed on their screen, allowing two or more individual bids at the same time.
A first in the region, this dynamic live auction will give guests the chance to select a premium offering at a price they are willing to pay by putting them in control of the experience.
Customers will receive email invitation to bid for a one-cabin upgrade 7 days before their flight or they can visit etihad.com to join directly. Emails and SMS will be sent to unsuccessful bidders.
The auction will take place from 24 to six hours before their flight’s departure. Once the auction closes, the successful winner will be notified immediately.
Bidding guests are encouraged to still check-in online up to 48 hours prior to departure as the optimised system will still process their upgrade.
If an upgrade offer is accepted, a new boarding pass will automatically be available on the Etihad Airways Mobile App or one will be provided at check-in.
Future enhancements will enable Etihad Guest members to use their miles to bid for an upgrade.