Etihad Airways has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the popular messaging app.

The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced offering to premium guests when they are at Abu Dhabi International Airport, allowing them to chat with the airline’s agents about their flights in a fast, personal, and efficient way.

In addition to communicating with customer service agents, the WhatsApp Business solution will be expanded in the future to enable guests to receive important messages like flight reminders by opting into WhatsApp communications on the Etihad Airways booking confirmation page.

Etihad Airways offers several real-time channels for guests to contact the airline, including the @EtihadHelp and @EtihadPremium accounts on Twitter, and the airline’s Facebook page.

During the initial trial phase, the Etihad Airways WhatsApp number will be exhibited in Premium check-in at Abu Dhabi Airport.