- Chidozie Uzoezie
British Airways and Comic Relief Launch New Safety Video
Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second installment of British Airways’ star-studded pre-flight safety video.
The new safety video will roll out onboard the airline's short-haul flights during July, before rolling out on long-haul flights from August 1.
In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.
The new film builds on the success of the first installment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen by customers nearly 25 million times.
As with the first installment, the new film brings together a collection of Britain’s most-admired celebrities to create a humorous video, while also helping customers take in important safety information.
The video promotes Flying Start, the global charity partnership between British Airways and Comic Relief which has supported over half a million children across the UK and some of the world’s poorest communities since launching in 2010.
Flying Start saw a 20 percent increase in donations to Comic Relief after the release of the first safety video. The new safety video can also be viewed here or downloaded here.