- Chidozie Uzoezie
Protea Hotels Named Coolest Hotel Brand in South Africa
Protea Hotels by Marriott, has been named the country’s Coolest Hotel Brand in the South African market in the Sunday Times Generation Next Survey 2018.
This is the 8th time in a row that the brand has won this coveted award, indicating a deep understanding of a rapidly evolving marketplace.
Protea Hotels forever-young market, including the next generation, contains a vital segment of progressive individualists and forward-thinking travelers.
The hotel brand prides itself with an associate complement that is representative of the younger generation, a feature that contributes to successful service delivery to this market.
The prestigious Generation Next Survey is an industry benchmark for brands in South Africa.
Now in its 13th year, Generation Next polls the opinions of 5,675 of South Africa’s youth (ages 8 to 22) in urban and peri-urban environments in six provinces. The lifestyle and consumer behaviour questionnaire is boosted by a further 4,622 face-to-face interviews.
Protea Hotels by Marriott is the leading hospitality brand in Africa and is one of the most widely recognized brands on the continent with over 90 hotels throughout South Africa and seven other African countries, including Zambia, Nigeria, Namibia, Ghana and Uganda amongst others.
