In a bid to position itself as the airline of choice for families, Qatar Airways has launched Oryx Kids Club On-Board Children's Programme, offering enhanced experience for young travellers.

The new Children's Programme will provide kids with specially designed plush toys, activity packs and special meal boxes featuring their favourite super heroes from the Oryx Kids Club.

Children travelling on ultra long-haul routes are now able to enjoy their flight with their favourite super heroes from Oryx Kids Club: “Orry” and “Orah” the Oryx and their friends Kamil the camel, Faaiz the falcon and Farrah the desert fox.

The programme will extend to long-haul flights from 1 July 2018, and on short-and medium-haul routes from 1 September 2018.

The new cuddly toys, activity packs, and specially-designed children’s meals will help make flying with Qatar Airways a seamless and fun-filled journey for every child.

Qatar Airways will also soon launch the Oryx Kids Club Loyalty Programme, offering children between the ages of two and 11 the opportunity to enjoy value-added benefits while travelling.

With over 4,000 entertainment options to choose from, Qatar Airways’ award-winning in-flight entertainment service, Oryx One, also features dedicated children’s channels including Disney, Nickelodeon, the Cartoon Network etc.

With more than 200 aircraft, Qatar Airways flies to more than 150 destinations across six continents from its hub at the Hamad International Airport in Doha.