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  • Chidozie Uzoezie

Africa Business Tourism and MICE Masterclass to Hold in Johannesburg

As part of the push to grow business tourism and MICE (Meetings, Incentives, Conferences and Exhibitions) across Africa, industry professionals and public sector tourism officials will be attending a three-day Africa Business Tourism and MICE Masterclass in Johannesburg, South Africa from 13 to 15 June, 2018.

This is an innovative Continuing Professional Development (CPD) initiative being convened by Africa Tourism Partners (ATP) with the support of key industry stakeholders including Grant Thornton, South African Association for the Conference Industry (SAACI), Society for Incentive Travel Excellence (SITE) and Voyage Afriq.

The partnership between conveners and supporting partners aims to educate and inspire the meetings and event industry in Africa, and to further the missions of African countries, particularly in relation to driving innovation and creativity in growing tourist arrival.

Speakers include industry experts Rudi van der Vyver - CEO of SAACI; Esmare Steinhofel – Regional Director at Africa ICCA Africa Office; Jeffers Mariku - President of Society of Association of Executives (AfSAE), Kenya; Prof Adesoji Adesugba - Vice President of Abuja Chamber of Commerce, Nigeria.

Others are Nomasonto Ndlovu – CEO, Limpopo Tourism Agency; Miller Matola, CEO of Millvest and Former CEO of Brand South Africa; Tes Proos – Crystal Events, Africa and immediate Past President of SITE, Southern Africa; and Emeritus Professor, Ernie Heath, University of Pretoria.

To register to attend, contact Ms. Thembi Mthembu on or +28 82 806 6251, or visit

Based in Johannesburg, Africa Tourism Partners (ATP) is a solution-driven Pan-African strategic marketing, brand management, MICE business development and advisory services company.


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