Kenya's Budget Airline, Jambojet has launched an onboard advertising program that will feature advertisements on the folding tray tables in select aircraft.

The move which is a first on the African continent is a joint partnership with leading in-flight graphic and digital advertising company Global Onboard.

The airline has already signed their first client, Safaricom who will be running the Safaricom 4G data campaign on the foldable tray tables on one of the 78 seater Bombardier Q400.

In-flight advertising has proved to be an additional revenue generator across for many airlines across the globe especially the low cost carriers that are constantly striking a balance between low cost tickets and soaring fuel prices.

Other than table-tray advertising, Jambojet currently offers airborne advertising on it boarding passes, head rest covers and in-flight sampling of products.

The four year old airline currently operates one of the youngest fleet of four Dash 8 Q400 aircraft to Eldoret, Kisumu, Malindi, Mombasa, Nairobi, Ukunda and Entebbe from Jomo Kenyatta Airport. It has flown over two million passengers.