Marriott International Unveils Unified Loyalty Programs
Marriott International will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members in August 2018.
This will create a rich hospitality loyalty program in which members will earn more points faster than under the prior programs — on average 20% more points for every dollar spent.
For the first time, members will have access to book stays and earn or redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries and territories.
Additionally, the Moments experiential platform is expanding, with more than 110,000 experiences in 1,000 destinations from must-see attraction tickets and tours to once-in-a-lifetime events available to members using points, including the new bespoke Moments Live event series.
Beginning in August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio.
The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on under the new set of unified benefits until a new name is introduced in 2019.
Also beginning in August, travelers will have the ability to book stays across the entire portfolio for the first time on Marriott.com, SPG.com and the Marriott and SPG apps, or by contacting customer engagement centers.
Based in Bethesda, Maryland, USA, Marriott International encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories.