21 African Countries to Showcase at Africa’s Tourism Indaba
Tourism businesses from 21 African countries and 12 African tourism authorities have already confirmed their attendance at the largest global travel trade show for the continent, and there is still time to register.
African countries are taking tourism seriously based on 2017 figures which show that 8,1% of Africa’s total GDP was generated from the sector (USD 177 billion). Tourism is also driving job creation in Africa with an estimated 6,5% of all employment on the continent being in the sector. These figures are based on Africa currently attracting just 5% of global travellers.
South African Tourism has a vested interest in collaborating and partnering with other countries to create desire and demand for Africa and is part of the 5 in 5 country strategy for growth.
African country products confirmed for this year include established tourism players as well as developing destinations such as the Central African Republic, Sudan and the DRC.
The organizing team for Africa’s Travel Indaba is working to secure further countries and are happy to negotiate to support the attendance of more products and representatives from the continent.
Africa’s Travel Indaba has established itself as the world’s leading African tourism trade show. Africa’s Travel Indaba attracts about 7 000 delegates from all over the world.
In 2017 more than 1,000 exhibiting businesses from 18 African countries showcased an array of travel and tourism offerings to almost 1,500 local and international travel buyers and shared stories with over 700 media platforms.
More than 20 000 business meetings were held over the three-day period, making this one of the most successful business platforms for African tourism.
The 2018, Africa’s Tourism Indaba trade exhibition will be held from Tuesday 8 to Thursday 10 May in South Africa at the Durban Inkosi Albert Luthuli Convention Centre.