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  • Chidozie Uzoezie

AccorHotels to Debut SO/ Luxury Brand in the Middle East


SO/, AccorHotels’ audacious and spirited luxury brand, has announced its debut property in the Middle East with the SO/ Uptown Dubai.

The disruptive art driven property will fully embody the concept of a Kaleidoscopic Utopia, reflecting Dubai’s urban charm with the hotel’s colourful and lively design concepts.

Set to open to guests by late 2020, SO/ Uptown Dubai will feature 188 rooms in addition to 215 branded residences.

Interiors of the property will be handled by the Rockwell Group, featuring modular and contemporary elements to elevate the property as a beacon of energy, art and entertainment at the heart of Dubai.

The development will also feature 215 glamorous SO/ Residences, located on the upper-most floors of Uptown Dubai’s first super-tall tower.

With six SO/ hotels in Thailand, Singapore, Mauritius, Berlin and St. Petersburg, SO/ Uptown Dubai will join 10 highly anticipated SO/ openings worldwide within the next five years.

Headquartered in Dubai, DMCC is the world’s most interconnected Free Zone, and the leading trade and enterprise hub for commodities.

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