Westin Hotels Launches Project Rise For Needy Children
Westin Hotels & Resorts has launched Project Rise: ThreadForward, a sustainability program that collects, processes and reweaves hotel bed linens transforming them into children’s pajamas.
The first-of-its-kind pajamas will be distributed to children in need, whose circumstances can contribute to shortened and more fragmented sleep.
Beginning April 16th, Westin will give the gift of better sleep beyond the brand’s hotels, in cities around the world, from New York and Toronto, to Mexico City and Cape Town.
Westin will encourage guests to support the initiative by purchasing a pair of pajamas on westinstore.com to benefit the program.
Last year Westin introduced a global campaign called Let’s Rise, taking on distractions and unpredictability of travel and empowering people to regain control of their well-being while traveling.
Westin worked with San Francisco-based Venables Bell & Partners to conceive and design the pajamas, which feature the brand’s signature color palette. They will be created in sizes 2-8.
With Delivering Good and their network of community partners, Westin will begin donating the first 1500 pajamas next month to children in need, who are most prone to suffer sleep anxieties.