• Chidozie Uzoezie

Radisson Hotel Group Launches Refreshed Loyalty Program

Newly rebranded Radisson Hotel Group has introduced a refreshed loyalty program, Radisson Rewards, replacing Club Carlson.

Radisson Rewards will align with the hotel group’s new corporate identity and will make it easier for members to associate their benefits with all brands and initiatives.

The updated program comes with some exciting enhancements including making status more accessible for members. All current members account numbers and point balances remain the same.

With more than 1,100 hotels in operation worldwide, members of the Radisson Rewards program enjoy member only rates, access to exclusive benefits including room upgrades, early check-in/late check-out and points towards free nights.

Radisson Rewards program includes new tier names for easy understanding of the tier structure and new thresholds for a faster and more accessible path to elite status.

The update also aligns Radisson Hotel Group’s three Business to Business programs (Look to Book, Club Carlson for Planner and Club Carlson for Travel Arrangers) under one umbrella program, Radisson RewardsTM for Business.

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