Nigeria's Dana Air and the Imo state Government have unveiled a multi-million Naira sponsorship deal with Heartland football club of Owerri Imo state.

The season-long sponsorship deal which is part of the airlines’ support to the Imo state based football club, will see the airline get shirt sleeve branding and other branding opportunities with the club.

Under the sponsorship package, the player of the month will get a cash gift as part of efforts to motivate the players to do better, keep fit, and continuously improve themselves to get the prize.

Speaking at the unveiling ceremony in Owerri, the Accountable Manager/Chief Operating Officer of Dana Air, Mr Obi Mbanuzuo said Football is big business and has become one of the most unifying factors in the world.

"We are also committed to youth and sports development in Imo state and in Nigeria at large. There is need to look inwards, so we can build our league and the teams to make them more attractive and glamorous. We have taken the lead and we hope that other corporate bodies will follow.’’ he said.

The airline says it believes the sponsorship will bring the much-needed boost, convenience and motivation the players need to win the league title this season.