AccorHotels, the world’s leading travel & lifestyle group and Dubai World Trade Centre LLC (DWTC) have announced the first 25hours Hotels property outside of Europe.

The game-changing disruptive hospitality brand, which was conceptualized in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.

The 434-room property, which will become the largest 25hours Hotel worldwide, will open by 2020. It will be located in DWTC’s One Central development, a premium mixed-use lifestyle destination.

25hours Dubai will become the first upscale addition to an existing 1210-room cluster of AccorHotels’ award-winning economy and midscale brands at the DWTC complex.

Established in 2005, 25hours Hotels has revolutionized the hospitality industry in Europe with its rich personality and relaxed service.

Whilst some hotel brands focus on generic conformity, 25hours Hotels is a celebration of individuality, with each hotel tailor-made for urban, cosmopolitan and culturally aware guests.

With an emphasis on social dining concepts, adventure and cutting-edge design, each 25hours Hotel has been shaped into a vibrant community hub.

The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements. Guests will enjoy specially curated meals at two specialty restaurants, a lobby café and rooftop dining venue.

25hours Hotels offers upbeat and authentic experiences across ten hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Düsseldorf and Paris.