Air France has presented its latest innovations and officially launched its first chat robot, chat bot Louis, dedicated to answering customers’ questions relating to baggage.

The new technology was presented on Monday 27 November at the airline's digital rendezvous, #AFDigidays.

According to the airline, baggage issues are the second most frequent topic when requesting social media assistance.

The chat robot which is connected to Air France’s systems, uses artificial intelligence to detect the intentions of the user, providing them with the status of delayed baggage or information about baggage allowances.

Users will be redirected to an agent if chat bot Louis doesn’t know the answer or is unable to help.

The chat bot is accessible 24/7 on the Facebook Messenger app directly via the baggage FAQ page on its website.

Already extensively present on social media with over 9 million fans and followers on social networks and chat apps, Air France ensures its provides optimum customer services on these social media.

Air France is working on new features for this assistant such as travel ideas and other topics as well as voice control for 2018.