PaxEx: Emirates and ESPN Bring 'Flying the Flag' Onboard
Emirates has collaborated with ESPN to produce ‘Flying the Flag’, a four-part documentary mini-series following the inspirational stories of four athletes in the UAE.
The series began on 29 November, ahead of UAE National Day, reinforcing the power of sport and the pride of these athletes to represent the UAE’s remarkable progress as a young nation and the region’s growing presence on the world stage of sports.
The series focuses on the stories of athletes in four different sports: Zahra Lari, a UAE National figure skater vying to become the first Emirati athlete to compete in the Winter Olympic Games; Mohammed Al Balooshi, UAE National Motocross Champion.
Others are Chirag Suri, professional Indian cricket player representing the UAE Cricket team; and Shadia Bseiso, the first Arab female wrestler from the Middle East to sign a contract with the WWE.
Each story brings to life the untold journeys of each sports star, as they endure the physically and emotionally demanding battles that test their grit and determination to find success.
The series, produced by ESPN and Nomad Productions, will run in the UAE on Emirates’ and ESPN’s digital and social media channels. Watch the four-part series highlights here.
Emirates is well-known for supporting world-class sports clubs, properties, and key events, allowing the brand to reach a broad audience across geographies.
In the UAE, Emirates supports more than 40 major and home-grown events and initiatives relating to sport, reflecting its commitment to growing Dubai’s place as a world-class sports hub.