PaxEx: British Airways Launches Revamped and Updated Website
British Airways has given its website, ba.com, a make-over that delivers a new look and feel and makes managing bookings and accessing the Executive Club even easier.
The latest features include a new booking process which makes it even easier to search and book flights and holidays with a simplified experience to guide customers through the process.
Another feature is fast access to upcoming flights. Customers can now log in to their account and see a summary of their upcoming flights on the homepage as part of a next flights section. These were previously listed in the Executive Club account section.
On the upgraded website, account information is now in one place. Executive Club Members will now have all their important account information such as Avios balance and recent transactions available from the home page in a new section called ‘my account details.
The ba.com home page and the selling pages are now fully optimized for mobile phones and tablets so the experience will be consistent irrespective of which platform customers choose to use.
Changes have also been made so that the content from the pages is delivered consistently across any size of device.
The new look pages and features have launched for most customers booking flights from the UK and are being rolled out worldwide over the coming months.
The updates mean that booking a flight is just a few short clicks away. Following a log-in, a complete list of upcoming flights and Executive Club account information is now immediately to hand.
The newly designed payment and personal information pages all observe the same high level of security that customers currently receive and expect from British Airways.