In an exciting move to forward the MICE industry in Africa, Reed Exhibitions has announced the launch of SMARTmeetings powered by ibtm events.

A dynamic two day event in Kigali, Rwanda focusing on uniting African MICE venues and products with highly-qualified meeting and event planners, this table-top exhibition will be about mutually-matched appointments, networking, and unlimited business connections.

At the heart of SMARTmeetings’ success is the Hosted Buyer Programme which guarantees the presence of relevant industry professionals who have proven business to place, and budget to spend. All buyers are hand-picked and verified against strict qualification criteria.

In addition to the new SMARTmeetings, a dedicated content morning packed with interesting speakers will take place at WTM Africa 2018 on the Thursday, 19 April 2018.

SMARTmeetings is an ideal opportunity for local suppliers to get a better understanding of international best practices within the MICE industry, and generate further leads for business into Africa.