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The organisers of Abuja Jabama and Akwaaba African Travel Market have unveiled the winners of the first Meetings, Incentives, Conferences, and Events (MICE) Awards in West Africa.
According to the organiser of the event, MICE is the lowest hanging Tourism fruit for Nigeria and West Africa. For Nation states with Challenges in attracting leisure Tourists. MICE which means Meetings Incentive Conferences and Events is the key to growing Tourism.
As Abuja is the highest Ranked Nigerian City it is only appropriate to host the event in Abuja. With the Successes witnessed by Rwanda it is possible to leapfrog your Tourism position using the MICE vehicle.
It is against this background that the organisers of Akwaaba are launching the first MICE event in Nigeria. The discussions will be on MICE as a concept in Hospitality and the lead Speaker will be Charity Githinji a Kenyan based in Tanzania.
West Africa has not done well in MICE. According to the global association for meetings ICCA only Accra Ghana is in the Top 10 in Africa. It is ranked Number 9 in Africa. Abidjan and Dakar are ranked 13 while Abuja is Number 15 while Lagos and Lome are outside the Top 20.
The first MICE Awards ever in West Africa will be given to the Champions of the concept in the Region. Awards will be given to the Pioneers of Tourism in Abuja and Best new hotels in Abuja.
The Nominees of the awards are Travellers Award 2017
Most Active Tourism States in Nigeria
1. Lagos State 2. Cross River State 3.Ogun State 4.Kaduna State 5. FCT 6. Plateau States 7. Ogun State 8. Kano State 9. Kebbi State 10. Osun State
MICE Awards Platinum Awards Meetings = Abuja Incentive = Calabar Conferences =Lagos Events =Lagos
Event Hotel of the Year West Africa = Eko Hotel and Suites Conference Hotel of the Year West Africa = La Palm Royal Beach Hotel in Accra Incentive Hotel of the year West Africa = Royal Senchi Resort Akosombo
MICE Company of the year = TBI Nigeria Conference City of the year West Africa =Accra Ghana
MICE personality of the year West Africa = Governor Ambode
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Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.
Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.
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