Etihad Airways, the flag carrier of the United Arab Emirates and Louvre Abu Dhabi have signed the first exclusive platinum partnership aimed at promoting tourism in Abu Dhabi

The symbolic ceremony took place last week under the museum’s spectacular dome and its ‘Rain of Light’ effect.

Louvre Abu Dhabi will officially open on 11 November as an iconic landmark on the city’s geographical, cultural and tourist landscape. The architectural masterpiece is one of only a few truly universal museums in the world, awe-inspiring in both its scale and design.

As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support.

Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.

Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, in culture, in humanity.