British Airways customers travelling between London and New York JFK, will get an even better night’s sleep in the sky as new bedding from The White Company goes on board from this week.

Club World customers on the airline’s flagship route can now enjoy luxurious bedding and amenity kits from the iconic British retailer.

Exclusively for British Airways, The White Company has designed a luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and to help them sleep well in the sky.

Customers will also receive an elegant day cushion, which will double up as a lumbar support when working or relaxing on board, a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover to give them an extra layer of comfort and improve their quality of sleep.

The new Club World amenity kits come in a bespoke bag from The White Company and contain products from the retailer’s 'Restore & Relax Spa Collection' offering a further touch of luxury in the sky.

The products have been specially selected to help counteract the effects of long haul air travel, each item is designed to provide a relaxing boost whenever customers need it during their flight

The new bedding from The White Company will be gradually rolled out across British Airways’ long-haul network by summer 2018.

The transformation of the airline’s business class is part of a £400m customer investment plan, with a focus on excellence in the premiums cabins and more choice and quality for all.