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  • Chidozie Uzoezie

Etihad and Designer Julien Macdonald Celebrate Fashion


Etihad Airways and celebrated British designer Julien Macdonald OBE hosted an intimate celebration of fashion last night at the UAE national airline’s state-of-the-art Innovation Training Academy in Abu Dhabi.

Etihad Airways is a sponsor of 17 annual Fashion Weeks around the world, in partnership with WME | IMG.

The exclusive event, which showcased some of Julien Macdonald’s creations, was also attended by renowned stylist Karl Plewka, fashion and lifestyle media, up-and-coming Emirati and Arab fashion designers, regional social influencers, corporate partners and Etihad Airways employees.

The airline took the opportunity to screen its new promotional fashion film, titled ‘Runway to Runway’, which was launched on 7 September on the opening night of NYFW: The Shows in New York. Featuring 17 of Macdonald’s couture outfits, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.

The film was directed by award-winning director Paul Butterworth and also features unique integrations with global brands IWC Schaffhausen and BMW.

One of the highlights of the evening was a catwalk show presenting outfits created by talented local fashion designers and brands including Endemage, Twisted Roots, Taller Marmo, Noora Hefzi, Kage, Effa, Bambah, Jelena Bin Drai, Baruni, Dima Ayad, Madiyah Al Sharqi, and Sem Sem.

All invited guests were awarded top tier Gold Status founding membership with ‘Runway to Runway’, the airline’s unique rewards program specially designed to support the fashion community’s international travel requirements.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

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Guest
Feb 27, 2023

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