“A unique opportunity to get the sector united towards the common goal of making tourism a true driver of sustainable development.” This is how the World Tourism Organization (UNWTO) Secretary-General, Taleb Rifai, described the forthcoming UNWTO General Assembly.

The bi-annual event, which takes place in Chengdu, China on 11-16 September, will discuss how to advance the contribution of tourism to the Sustainable Development Goals (SDGs) and define the actions of the Organization for the period 2018-2019.

A high-level debate on tourism and the SDGs, a special session on smart tourism, the celebrations of the International Year of Sustainable Tourism for Development 2017, the conversion of the UNWTO Global Code of Ethics into an international Convention and current trends of the tourism sector are all integrated into the agenda of the 22nd session of the UNWTO General Assembly. The Assembly will also discuss the lines of action and key priorities of the Organization for the two coming years.

The 22nd session of the General Assembly is the second hosted in China and the fourth in Asia and the Pacific. China is not only the world’s fourth most-visited country and the first outbound market in the world; it is also an example of a country prioritizing tourism as a driver for development.

The efforts of Chinese authorities to define tourism as a strategic pillar of the national economy and an effective development tool make China a fitting host for this UNWTO General Assembly.