Kenya’s national carrier, Kenya Airways, is broadening its revenue streams with the introduction of the latest online group booking technology on its booking portal.

The new booking technology which is from Sabre Corporation, will make customers to enjoy group booking that is more efficient, simpler and more user-friendly.

The new approach to group bookings will see the airline use Sabre’s AirVision Group Optimizer platform to streamline group revenue management processes and provide a more holistic view of each booking.

A study indicates that group bookings make up approximately 10 percent of total seats sold across the industry, but today airlines face a challenge in maximizing revenue from each seat.

Sabre’s Group Optimizer will enable Kenya Airways to compare the potential revenue opportunity from a new group reservation request against the projected revenue for individually-sold seats on the same flight, automatically identifying the most profitable option available.

In addition, by implementing Group Optimizer the airline will be able to offer self-service capabilities to its agencies and travel buyers, empowering them to initiate, monitor and track their group requests online.

Overall, by automating this manual-intensive process, Group Optimizer will improve Kenya Airways productivity, and reduce booking request response times.

Sabre’s AirVision Group Optimizer can improve revenue by as much as two percent and is delivered via a partnership with Infiniti Software Services.